On November the 15nd, Phergal Laboratories received an international visit from Power Health, Phergal’s partner, HarryVan Berkel and his company commercial team, who has distributed Naturtint brand since year 2002. As past meetings, the objetive of this visit is to discuss the current business and sales situation and to plan the future market development in Belgium, Austria, Germany and Netherlands.
The visit was led by International team, Paula Ortiz and Eduardo Marquez, to present the R&D&I laboratory and Scientific Research Center. Through this visit, Phergal’s partner has got a deep understanding about the highest pharmaceutical quality production processes, which is adapted to European and international health standards: ISO:9001 (Quality), 22716 (GMPs) and 14001 (Environmen).
After the guided visit of the laboratory, the meeting was started by General Management Jose Elvira and Maria del Pino, acknowledging Power Health and Phergal 15-years relationship in natural product development. The Technical Training Manager Diego Hoyo and Product Manager Marta Gil introduced the Phergal’s research philosophy: Developing human health care and environment with natural innovation, he mentioned natural products such as Naturtint Treatment, e’lifexir Natural Beauty and Baby Care which are formulated by specific natural & organic ingredients, targeting main body worries and their results are guaranteed by clinical research.
The meeting reached the climax stage by International Marketing team Karishma Jeswani and Chen Yue presenting e’lifexir Baby Care campaign. The baby Care product line has been highly appraised by Spanish mother customers with a rating of 6.7/ 7 in product performance and effect. Actually, the product information can be found in different social media platforms like Facebook, Twitter, Instagram with Hashtag #elpoderdelasmamaselifexir and in diverse online pharmaceutical shops with plenty of consumer’s comments.
Finally, the meeting ended with lots of satisfaction and expectations for the year 2018. In the future, Phergal Laboratories will continue improving product innovation with worldwide partners to create a better world for human health and environmental conscience.
Laboratorios PHERGAL celebró la semana pasada la primera Convención del 2018 de la división Farmacia, para hacer balance del 2017 y presentar los nuevos lanzamientos y estrategias del nuevo año.
El evento, de tres días de duración, organizado por el equipo de Marketing y Comercial en colaboración con el de Formación, sirvió para motivar e implicar a la red de ventas y beauty coaches a conseguir los objetivos marcados para el 2018.
Para ello, trabajaron el concepto “Confía en ti”, transmitiendo el uso de todas las herramientas, formación y apoyo que entrega la compañía para lograr los objetivos de este año.
Así como, atendieron a un curso de Coaching sobreTécnicas de Venta impartido por Miguel Morejón Fundador y director de Kayros Institute; una consultora de formación y desarrollo especializada en desarrollar el potencial humano de las organizaciones y en ayudar al crecimiento de los negocios, mejorando visiblemente sus resultados empresariales.
Así mismo, se aprovechó la ocasión para hacer una recapitulación de los éxitos cosechados durante el 2017:
E’lifexir es la marca nº5 y la que más crece actualmente en el mercado de reductores.
Atashi Cellular Cosmetics ha crecido un 40% en el último año.
Volumax es la marca nº10 de cuidado labial.
Clearé Institute es la marca nº3 en coloración capilar en el canal farmacia y ha crecido un 59% en su línea de tratamientos capilares.
Con esta jornada y bajo el concepto “la confianza en ti mismo es la clave del éxito”, se dio inicio a un nuevo año que se prevé lleno de nuevos proyectos, desarrollos e ilusiones.
In the last week, Phergal Laboratories finished the second collaboration meeting with the UK’s partner, Nature’s Dream Marketing department successfully.
As one part of Phergal’s International strategy, both companies will cooperate closely together not only in the commercial area, but also in digital development to satisfy the latest market demand.
On October the 26nd, Phergal Laboratories gave a big welcome to its Portugal partner, Disfaport, who has become Phergal partner since year 2015 in Portugal.
Actually, Disfaport distributes a wide range of Phergal’s brands as e’lifexir, Atashi, Volumax and Clearé Institute. The objective of this meeting is to summarize current collaboration and to discuss future international market opportunities for business development.
The meeting was started by acknowledging Disfaport and Phergal’s full partnership in different cosmetic brands and emphasizing on the common purpose about international market growth.
Then the meeting was continued by presenting the latest product innovation as Phergal Laboratories are among the leaders in Spanish laboratories thanks to their constant contribution of numerous discoveries in the field of dermo-pharmacy. Also it mentioned Phergal natural products with Ecocert certification which contain more than 99% natural ingredients and 5% organic ingredients.
In the next year, Phergal Laboratory will continue improving the product’s innovation to adapt new international market demand and creating a new collaborative partnership with all worldwide partners based on a Win-Win policy and trusting three Phergal’s Values: Pharmaceutical Experience, Scientific Rigor and Innovation.
Last Monday, on October the 2nd, Phergal Laboratorios was delighted with the visit of UK partner Natures Dream with the purpose of continue making this awesome business relationship bigger by analysing 2017’s results and drawing the basis of 2018.
After a guided visit of new warehouse and office facilities, Phergal had the chance by emphasizing on the fact that the, before mentioned partnership, will maintain the strong market growth in the future thanks to both common purpose of working in the natural market.
The meeting was held by Naturtint lasted innovation, Phergal’s natural hair colouring product without ammonia, and leading brand in international markets. Actually, Naturtint triumphs for its quality throughout the world and in the most demanding and competitive markets in 40 counties. The Naturtint formula innovation, which is a permanent hair colour, 100% grey coverage with anti-ageing CC Cream for healthy and youthful hair.
Phergal Laboratory will continue improving the product´s formula and establishing a new strategic partnership with all worldwide collaborators based on a Win-Win policy and trusting the mission of creating a better world for human health and environmental conscience with constant natural innovation.
We are delighted to announce that Ezvid Wiki has ranked our natural permanent hair color NATURTINTas #1 in 2017’s Top 10 Best Hair Dyes.
In the past 29 of June, the famous online video platform Wiki.ezvid.com launched the second ranking of “The Best Hair Dye in Amazon” to give an independent opinion to hair dye consumer. The platform analyzed more than 10 products on research, videography, editing, and review and compared among brands like L`Oreal Paris, John Frieda, Clairol…
In this ranking, Naturtint logged the “Best Product” for two consecutive years characterized by three strengths:
Environmentally Friendly
Gentler than the competition
Results look impressively authentic
Also it mentioned Naturtint organic ingredients, the natural brightness effect, pleasant smell and process.
Wiki.ezvid.com is a free-online video platform and research engine based on Amazon and Youtube with more than 234k subscriptions. The platform frequently elaborates different video tutorial and product ranking by following criteria
40% Value For Money
20% Predicted Length of Consumer Attachment
10% Predicted Prospect of Consumer Uptake
10% Manufacturer Reputation
10% Third Party Expert Reviews
10% Extra products Features
To elaborate the “Best Hair Dyes product”, four editors of platform spent 36 hours on analyzing more than 23.700 online Consumer Reviews of hair dyes products and 35 professional revisions about product function. Finally, Naturtint achieved a 4.6/5 global rating and ranked as the Best Hair Dyes Product in USA Market and Amazon platform.
Additionally, we would like to mention that this ranking video only in Youtube has nearly 50.000 visits and in Amazon Naturtint has more han 2.000 consumer reviews with a global average rating more than 4.5/5.
For this reason, we want to give our thanks to ITR, USA distributor for his great product management and logistic policy. We trust that if we work together, Naturtint will enter a new age not only in USA but also in the international market.
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