On October the 26nd, Phergal Laboratories gave a big welcome to its Portugal partner, Disfaport, who has become Phergal partner since year 2015 in Portugal.
Actually, Disfaport distributes a wide range of Phergal’s brands as e’lifexir, Atashi, Volumax and Clearé Institute. The objective of this meeting is to summarize current collaboration and to discuss future international market opportunities for business development.
The meeting was started by acknowledging Disfaport and Phergal’s full partnership in different cosmetic brands and emphasizing on the common purpose about international market growth.
Then the meeting was continued by presenting the latest product innovation as Phergal Laboratories are among the leaders in Spanish laboratories thanks to their constant contribution of numerous discoveries in the field of dermo-pharmacy. Also it mentioned Phergal natural products with Ecocert certification which contain more than 99% natural ingredients and 5% organic ingredients.
In the next year, Phergal Laboratory will continue improving the product’s innovation to adapt new international market demand and creating a new collaborative partnership with all worldwide partners based on a Win-Win policy and trusting three Phergal’s Values: Pharmaceutical Experience, Scientific Rigor and Innovation.
Last Monday, on October the 2nd, Phergal Laboratorios was delighted with the visit of UK partner Natures Dream with the purpose of continue making this awesome business relationship bigger by analysing 2017’s results and drawing the basis of 2018.
After a guided visit of new warehouse and office facilities, Phergal had the chance by emphasizing on the fact that the, before mentioned partnership, will maintain the strong market growth in the future thanks to both common purpose of working in the natural market.
The meeting was held by Naturtint lasted innovation, Phergal’s natural hair colouring product without ammonia, and leading brand in international markets. Actually, Naturtint triumphs for its quality throughout the world and in the most demanding and competitive markets in 40 counties. The Naturtint formula innovation, which is a permanent hair colour, 100% grey coverage with anti-ageing CC Cream for healthy and youthful hair.
Phergal Laboratory will continue improving the product´s formula and establishing a new strategic partnership with all worldwide collaborators based on a Win-Win policy and trusting the mission of creating a better world for human health and environmental conscience with constant natural innovation.
We are delighted to announce that Ezvid Wiki has ranked our natural permanent hair color NATURTINTas #1 in 2017’s Top 10 Best Hair Dyes.
In the past 29 of June, the famous online video platform Wiki.ezvid.com launched the second ranking of “The Best Hair Dye in Amazon” to give an independent opinion to hair dye consumer. The platform analyzed more than 10 products on research, videography, editing, and review and compared among brands like L`Oreal Paris, John Frieda, Clairol…
In this ranking, Naturtint logged the “Best Product” for two consecutive years characterized by three strengths:
Environmentally Friendly
Gentler than the competition
Results look impressively authentic
Also it mentioned Naturtint organic ingredients, the natural brightness effect, pleasant smell and process.
Wiki.ezvid.com is a free-online video platform and research engine based on Amazon and Youtube with more than 234k subscriptions. The platform frequently elaborates different video tutorial and product ranking by following criteria
40% Value For Money
20% Predicted Length of Consumer Attachment
10% Predicted Prospect of Consumer Uptake
10% Manufacturer Reputation
10% Third Party Expert Reviews
10% Extra products Features
To elaborate the “Best Hair Dyes product”, four editors of platform spent 36 hours on analyzing more than 23.700 online Consumer Reviews of hair dyes products and 35 professional revisions about product function. Finally, Naturtint achieved a 4.6/5 global rating and ranked as the Best Hair Dyes Product in USA Market and Amazon platform.
Additionally, we would like to mention that this ranking video only in Youtube has nearly 50.000 visits and in Amazon Naturtint has more han 2.000 consumer reviews with a global average rating more than 4.5/5.
For this reason, we want to give our thanks to ITR, USA distributor for his great product management and logistic policy. We trust that if we work together, Naturtint will enter a new age not only in USA but also in the international market.
Una reunión marcada por la presentación oficial de nuevas incorporaciones al grupo y nuevos lanzamientos del canal consumo
Phergal Laboratorios, compañía española dermofarmacéutica de vanguardia, ha celebrado recientemente en Madrid su Reunión Comercial de GPVs (Gestoras de Puntos de Venta). En ella se presentaron los últimos lanzamientos y novedades del canal farmacia y de consumo.
En relación a las novedades de Phergal en este tercer cuatrimestre, se presentó el lanzamiento e innovación de la gama capilar de Tratamiento Anticaspa de Clearé Institute. Se dieron a conocer las acciones de comunicación y se reforzaron los argumentos de venta, y herramientas comerciales de E’lifexir y Atashi marcas consagradas que Phergal produce y distribuye en el canal farmacia, así como Naturtint y Yacel en massmarket.
Así mismo, se analizaron los resultados de ventas del tercer cuatrimestre y se introdujeron los objetivos y herramientas para este último cuatrimestre.
Para culminar la jornada, se sorprendió a las GPVs con el lanzamiento de una nueva línea dirigida al canal perfumería que será presentada en el mercado a finales de este año.
Laboratorios PHERGAL realizó recientemente su Convención Trimestral en el hotel Maydrit de Madrid. Una oportunidad para dar a conocer a su amplia red comercial las nuevas estrategias comerciales a seguir así como sus nuevos lanzamientos para esta última fase del 2017.
La convención estuvo encabezada por el Presidente y Fundador de PHERGAL, Don José Elvira Gálvez y la Directora General, Mª del Pino Navarro, junto con los directores y gerentes de las líneas de negocio. Estos últimos, presentaron sus planes de marketing y novedades a la fuerza de ventas, destacando el lanzamiento de la nueva línea de la marca dermocosmética Atashi Cellular Cosmetics: atashi cellular antioxidant skin defense.
Se trata del primer tratamiento antiedad antioxidante, concentrado con un contenido extremadamente alto de polifenoles procedentes de la mezcla de poderosas células madre vegetales de Uva Negra de Borgoña y de Arándano rojo y extracto biotecnológico de Granada, para frenar el envejecimiento y restaurar el daño producido por los efectos adversos de la radiación solar y la contaminación.
Mª del Pino Navarro en la Convención Trimestral de Phergal Laboratorios
La jornada culminó con la entrega de los premios a los Mejores Vendedores, que reconocen la habilidad y el esfuerzo por lograr cumplir los objetivos trazados durante este año. En esta ocasión fueron reconocidos Antonio Peñafiel, Elisabeth Marco, Yolanda López y Nuria Navarro.
Así mismo, se realizaron actividades de team building con el fin de fortalecer las uniones interpersonales, aumentar la motivación y mejorar el rendimiento de los trabajadores.
Elisabeth Marco, Nuria Navarro, Mª del Pino Navarro, Antonio Peñafiel y Yolanda López
We are thrilled to announce that Naturtint’s Anti-Ageing CC Cream have won gold for Best Natural and Organic Hair Care Range in the Janey Loves Platinum Awards 2017!
The Platinum Awards, founded by Janey Lee Grace, U.K.-based wellness expert and BBC Radio media personality, recognizes outstanding natural and organic products in skincare, beauty, supplements, food, beverage, and other categories.
A Janey Loves product that achieves a Platinum Award has been recognised by Janey and her team of testers and experts as being an outstanding example of quality and excellence.
In this edition, the Awards were judged jointly by a celebrity panel of judges, all of whom are famous for their views and support of all things natural, and were also voted for by members of the public.
We are hugely proud to have been recognised by such an influential and high-profile figures.
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